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Lindal’s 5 P’s: product, personalization, price, process, and predictability

June 17, 2020 Michael Harris

Every week I receive several emails and calls from prospective clients with one bottom-line concern: “what does a Lindal cost?”

Lindal clients are intelligent folk. They understand that without discussing design, material specifications, or site preparation, I can only offer a general ballpark response. What they need to know is before they invest time and emotion planning their dream, is it a financial possibility?

And we think they are due an answer.

At Lindal, the five Ps — product, personalization, price, process, predictability — are the essentials of a building system that enables the creation of one-of-a-kind houses for varied climates, terrains, client preferences, and budgets. The possibilities are quite literally limitless.

The notion of limitless possibilities sounds like chaos, and quite frankly many practitioners function in environments where beautiful outcomes are simply visions. lacking known materiality and cost (those come way later, if at all).

Lindal’s five Ps — interdependent elements of our building system — bring order to the creation of one-of-a-kind homes of every size and configuration. We draw from industry’s' broadest palate of material options, and we must execute without sacrificing the ability to predict and cost at the outset.

Consider a set of conventional custom home plans. The framing plans include thousands of random parts that have been detailed to fit together for this particular design. The parts, the product, have no systematic relationship to each other, no process that codifies how the same parts can be used to create a different personalized design. This set of plans is a one-off:  It has a life of its own and is not part of a larger system. The price of each part was unknown when the drawing was prepared, and therefore price predictability is not a byproduct of the plans. It is no wonder that a shocking price tag that is not understood until much later.

In contrast, the Lindal 5 Ps include a product that is a kit of parts from which individual pieces can be selected in an ordered process and arranged in into infinite personalized configurations. And because the price of each part is known, the set of plans also accurately predicted the cost of the product.

Click to discover the Lindal five Ps…

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