Catch phrases and advertising headers can sometimes convey more than entire paragraphs of copy. If you read my blogs, you already know that I love language. A well-organized sentence needs planning, just like a house, and when it is well organized, it makes good sense with no explanation.
(The images I’ve inserted here are not glamor shots, but rather images shot with my cell phone that Illustrate how proper siting invites the daily path of the sun to animate a house and add a sense of wellbeing that is enhanced by an intimate connection to nature and the warmth of finely finished wood.)
Small companies rarely have large ad agencies to pump out their headlines. Their small marketing groups work with management to explore themes and to find a few words to inspire the thinking of the target audience. Today that is further complicated by geeks who insist upon the use of “key words” that search engines will pick up and prioritize.
Having only worked for and with small companies, I’ve been tasked with writing countless ad headers. Most have been worth forgetting, but there have been a few noteworthy phrases worth repeating (one of them was awarded a Hatch Award in Boston and another was strong enough after twenty years to be “borrowed” by a Lindal competitor). I’ve strung together a few worth reprising for their truths. The first one is not mine, but triggered this entire blog while I was showering one recent morning.
Building is just a bowl of cherries with Lindal, the preeminent prefab. That’s because great houses happen by design and what goes into a Lindal is more than people.
Life is just a Bowl of Cherries was a 1931 Judy Garland hit that expressed the notion that despite the hardships of the Depression, life was still pretty terrific. This is, perhaps for you, another sobering time when you need to remind yourself that life is a wonderous experience filled with justice and joy.
You may be wondering if building a Lindal designed for you is a practical alternative to remodeling your current home or engaging a reputable architectural firm to design your new home. Will you love the design of the house? Will the cost of the house be within the limit you (or your lender) have established as a budget?
Odds are, the team of Lindal Cedar Homes and Warmmodern Living will provide you with the home of your lifetime. The Lindal building system is truly flexible and the architectural grade components and carefully vetted options provide the opportunity to personalize your Lindal to a degree not possible with other producers.
We at Warmmodern Living are truly greet listeners. Our architectural training and work experience enable us to create well organized and attractive designs that are inspired by their sites and our clients. We are not ego driven. We are driven by the honor and responsibility of earning and maintaining your trust and bringing in the project on budget.
We are also perpetual students. We read journals that describe changing lifestyles, new technologies and materials. We observe the way our clients live and the faults in their home environments that they want to correct in their new homes. And I draw from my own life experiences in my homes as a child, a teenager, a young adult, a parent, a grandparent, a caretaker for elderly parents, a host and a guest.
The Lindal building system is the ideal organizer of ideas large and small, giving our clients’ lifestyles scale and order.
The Lindal building system also provides a benefit that life sometimes lacks: predictability. The Lindal building system allows us to provide clients solid pricing information from the front end of even the most complex projects. The pre-pricing of all the components and options is far superior to most firms’ ability to estimate or value engineer if the cost is too high. Lindal’s business model generates income only from the sale of materials and not from architectural fees you pay architects even if you don’t build. That means we don’t profit if you don’t build, a powerful incentive to plan well with our clients. Our architectural and engineering fees are 60-80% less than good firms’.
Planning and building a Lindal can be just a bowl of cherries. Occasionally you may bite into a pit which will interrupt your enjoyment momentarily but won’t diminish your love of cherries one iota.
Lindal is the pre-eminent prefab. The systems flexibility, the system-built link between drafting, pricing and production add efficiency and reduce errors. The top quality sustainable materials and precision engineering enable the industry’s only Lifetime Structural Warranty. Other producers proudly announce their 100th project or 10thn anniversary: Lindal has building its body of knowledge, refining its building system, and practicing Kaizen for 80 years and over 50,000 completed projects, countess collaborations with highly regarded architects, selected as a partner by the National Association of Homebuilders Research Center as their partner in the development of the NAHBs green building standard, and recently a unique collaboration with the Frank Lloyd Wright Foundation.
And Lindal has what no other company or firm provides , local planning, access to local professional specialists (geotechnical engineers, solar system providers, water catchment specialists) who address the climatic and geological issues common in our regions. As independent Lindal reps we are the clients’ liaison with the company throughout the design and construction process.
Great Houses Happen by Design. Truer words were never spoken. These are far more than slogans to us.